Steven
Soderberg
Senior Marketing Strategist
Driving Business Growth with Strategic Marketing and High-Impact Video Solutions
Elevating Brands and Propelling Growth
As a Senior Marketing Strategist with over 15 years of experience, I drive high-impact marketing initiatives that generate real results. With a proven track record of developing and executing innovative go-to-market strategies, I have consistently elevated brand visibility, driven pipeline growth, and empowered both internal and channel sales teams.
Throughout my career, I’ve led transformative marketing strategies for global brands like Lenovo, Intel, and Cisco. My expertise spans video marketing strategies, digital campaigns, event orchestration, and cross-functional team collaboration. I have a passion for using dynamic, data-driven content to build customer engagement, shorten sales cycles, and deliver measurable ROI.
My ability to align marketing tactics with overarching business goals allows me to navigate complex, fast-paced industries such as technology, cybersecurity, and edge computing. Whether I’m launching innovative video marketing campaigns or creating interactive tools to empower sales teams, I focus on delivering strategies that not only meet but exceed business objectives.
When I’m not crafting marketing strategies, I’m exploring family-friendly getaways with my wife and daughter or enjoying Colorado’s great outdoors. I’m always on the lookout for ways to challenge the status quo, build authentic connections, and drive the next level of growth.
CONTACT
ME
Key Strengths & Marketing Expertise
A concise overview of my core marketing skills, driving brand growth, sales enablement, and measurable success across strategic initiatives. From crafting GTM strategies to leading teams, these strengths are the backbone of my results-driven approach.
Professional Highlights
A strategic marketing leader with a proven track record of driving growth, building pipeline, and enhancing brand visibility. Throughout my career, I’ve consistently delivered marketing solutions that produce measurable results across global markets.
Marketing Strategy & Go-to-Market Leadership
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Developed comprehensive go-to-market (GTM) strategies that drove brand awareness, increased pipeline, and accelerated sales across multiple markets and sectors.
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Led the creation and execution of marketing plans for new product launches, leveraging competitive analysis and market insights to ensure market differentiation.
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Spearheaded global initiatives that expanded market share and strengthened business unit performance in highly competitive environments.
Brand Positioning & Awareness
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Implemented targeted marketing campaigns that significantly increased brand visibility and customer engagement across digital and traditional channels.
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Directed high-impact campaigns that elevated partner performance and drove substantial revenue growth through channel and field marketing strategies.
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Led strategic marketing efforts for thought leadership, positioning the brand as an industry leader in emerging technology markets such as edge computing and AI.
Lead Generation & Sales Enablement
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Designed and executed lead generation campaigns that resulted in significant pipeline growth and higher conversion rates.
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Developed and launched sales enablement tools and programs, empowering internal teams and partners to effectively communicate value propositions and close deals faster.
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Orchestrated integrated marketing campaigns that engaged prospects across various touchpoints, enhancing lead nurturing and accelerating the buyer’s journey.
Cross-Functional Team Leadership
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Collaborated with product, sales, creative, and executive teams to align marketing strategies with business goals, ensuring seamless execution of initiatives.
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Led cross-functional teams to deliver high-performance results, driving collaboration across departments to meet aggressive growth targets.
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Presented data-driven insights and campaign performance reports to senior leadership, optimizing strategies to maximize ROI.
Video-First Marketing & Content Strategy
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Pioneered a video-first approach to content marketing, leveraging video to enhance brand positioning, improve engagement, and drive demand.
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Created a diverse range of video content, from short-form social media clips to long-form thought leadership and technical videos, to support awareness and lead generation.
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Implemented a video marketing strategy that shortened sales cycles, improved brand recall, and increased overall ROI.
Igniting Innovation, Skyrocketing Success
FEATURED PROJECTS
Transforming Marketing with a Video-First Strategy: Driving Growth for Lenovo
I spearheaded Lenovo ISG’s Video-First Marketing Strategy, driving higher conversion rates and shortening the sales cycle. This approach positioned Lenovo as a market leader by delivering compelling video content that enhanced brand visibility and customer engagement. By repurposing videos across platforms, we maximized ROI while offering richer, interactive experiences that simplified complex solutions and accelerated buyer decisions. The strategy not only boosted revenue but also established Lenovo ISG as an innovator in the industry.
Virtual Booth
During the global pandemic, when traditional trade shows were canceled, I created an innovative virtual booth environment to overcome the challenge of generating leads without in-person events. Since the company heavily relied on trade shows for lead generation, I had to find a new way to educate potential clients and maintain a steady pipeline for sales. This fully immersive, interactive digital experience was designed to engage a variety of audiences—VARs, SMBs, and enterprise clients—by helping them explore cyber resilience and how it applies to their specific business needs, ensuring we continued to drive interest and sales despite the disruption.
I created the EDGE Progression Programs to provide our VARs with the focused consulting, best practices, education, and training they needed to become more proficient in selling Cisco solutions. This comprehensive program equips partners with the tools, tactics, and strategic guidance to grow their Cisco practice both effectively and profitably. By aligning participants to specific engagement levels for their targeted Cisco technology, the program ensures a tailored approach to success. Over the course of just three years, the EDGE Program helped our VARs generate over $45 million in revenue, driving significant growth and improving their ability to deliver value in the Cisco ecosystem.
SYNNEX Comstor Wins Cisco Distributor of the Year for Americas and Global
SYNNEX Comstor’s unique EDGE platform contributed greatly to these award wins, offering a robust suite of end-to-end practice-building programs with built-in SYNNEX Comstor expertise and a focus on partner enablement in sales, marketing, training, distribution, professional services, and finance. The EDGE program has proven successful, anchored by the core elements of the relationship lifecycle: Engage, Develop, Grow, and Extend.
The EDGE Experience
I designed The EDGE Experience to give partners an engaging, interactive opportunity to explore the Comstor EDGE program firsthand. This immersive event brings the program to life by showcasing the latest Cisco technology and its benefits in a proactive, face-to-face setting. The 40x40 custom booth invites attendees to explore four distinct “experience zones” and two stations, each featuring dynamic, hands-on demonstrations of Cisco products and solutions. Through this setup, partners were able to gain a deeper understanding of the Comstor EDGE program and how it could enhance their business. This interactive approach not only strengthened partner relationships but also empowered them with the knowledge and tools they needed to successfully sell Cisco solutions.
The Comstor EDGE Experience Hits the Road
When we launched the Comstor EDGE program, I focused on creating tools and resources that solution providers need to Engage, Develop, Grow, and Expand their Cisco practices. As one of the largest Cisco distributors in North America, Comstor understands the market dynamics and trends that impact Cisco solution sales. By layering in our sales and technology expertise, we give partners the EDGE they need to stay competitive.
Now, we're taking the EDGE program on the road, offering an engaging and interactive opportunity for partners to explore the program firsthand. Through a proactive, face-to-face setting, we introduce new technologies and showcase their benefits.
At each event, guests are invited to check in and experience four interactive “experience zones” and two stations, all featuring Cisco technology. Each zone offers dynamic, hands-on learning opportunities, helping partners understand how the Comstor EDGE program and Cisco solutions can drive their business forward.
Technology Roadshows
I spearheaded the Comstor and Cisco Technology Roadshows, creating a unique opportunity for partners to accelerate their path to market and discover new profit opportunities. These technology-focused events featured exclusive presentations from Comstor, Cisco, and other complementary vendors, delivering valuable insights into cutting-edge solutions. To make these roadshows both fun and educational, we partnered with TopGolf and Dave & Buster’s, blending hands-on learning with interactive, engaging environments.
This approach not only deepened partner knowledge of Cisco technologies but also fostered stronger relationships, driving new business opportunities and enhanced market growth.
We executed of over 100 roadshows in 2 years generating $37 million in net new revenue with an average of 125% ROI per event.
I managed the Comstor Annual Executive Federal Summit, where reseller partners gathered with federal market leaders to discuss key opportunities and how to best prepare for the federal buying season. The summit provided VARs with valuable insights into the current administration’s plans for federal IT spending, which, according to event speakers, includes unprecedented budget approvals. This created a significant opportunity for VARs to get ahead of the federal buying season and strategically position themselves to capture new business in this market.
Lead Generation Partner Summits
I developed a comprehensive through-partner marketing program designed to help our partners deliver value to their end users by hosting co-branded virtual summits. These summits focused on educating end users about the latest cyber threats and providing insights into building cyber resilience. By collaborating with our partners, we strengthened relationships while simultaneously driving lead generation and pipeline growth for both our partners and our sales teams. The program was highly successful, generating over $2.6 million in revenue with a 43% ROI, demonstrating its effectiveness in delivering both educational value and measurable business results.
SYNNEX Secret Sauce Roadshows
I managed the SYNNEX Secret Sauce Roadshows to help customers and vendors differentiate themselves from the competition by providing them with a unique formula for success. These roadshows feature expert presentations from SYNNEX’s team and key partners, offering valuable insights on how to enhance business growth and stand out in a crowded market. Each event is designed to equip attendees with the strategies and tools they need to drive innovation and stay ahead of industry trends.